Provider behavior defines a range of actions that include, but are not limited to facility management, adherence to clinical protocols, supervision, and client-provider interaction, that are the outcome of a complex set of factors both internal (for example, attitudes, values, and beliefs) and external (for example, supervisor support, access to professional development, and supportive workplace environment) to the provider.

Understanding what drives providers’ behaviors and how they impact client-level outcomes is key to improving health services. Providers’ behaviors can significantly influence patients’ experiences of the service and their likelihood to adhere to treatment or recommendations, and potentially alter patients’ likelihood to re-engage with health services for improved health outcomes.

An SBC approach within provider behavior change (PBC) to improve quality of care addresses behavioral antecedents of provider behavior and has the potential to result in multiple impacts at individual, community, and system levels.


Browse the Provider Behavior Change Collections:

1. Foundations for Provider Behavior Change

2. Provider Behavior Change Measurement

3. Provider Behavior Change for Family Planning

4. Supporting Providers in Advancing Postpartum Hemorrhage Care

5. Understanding the Health Care Experience of Newborns and Young Children and the Role of Providers

6. Cross-cutting Provider Behavior Change