Advancing Social and Behavior Change Measurement

A growing body of evidence suggests that SBC interventions improve health outcomes, either directly or through pathways that address intermediate determinants such as attitudes and norms, yet barriers still exist to SBC inclusion in investments. Some SBC interventions are more effective than others, and the estimated effectiveness of SBC interventions varies depending on the measures we use to assess them. The measurement of SBC interventions and SBC implementation science approaches can also be important in addressing questions around scale-up and program replication.

• Legacy resource document: English | French
• Webinar recording: English | English with French subtitles
• Slide deck