Document Type

Brief

Publication Date

2010

Abstract

Ideosync Media Combine, a partner in the Population Council-led consortium, conducted a qualitative study of media agencies to explore the perspectives of senior media managers in northern India on the following issues: (a) the decisionmaking process related to content; (b) the approaches adopted for audience targeting and feedback; (c) the extent of health-related coverage in the media and the process of prioritization of other development issues; and (d) partnership priorities and possibilities for collaboration. The policy brief discusses findings related to these issues and presents implications for the behavior change communication strategy.

DOI

doi.org/10.31899/rh2.1040

Language

English

Project

Assessing Family Health Practices in Bihar State, India; Designing a Behavior Change Communication Strategy to Improve Family Health Outcomes in Rural Uttar Pradesh

Share

COinS