Document Type
Brief
Publication Date
2010
Abstract
Ideosync Media Combine, a partner in the Population Council-led consortium, conducted a qualitative study of media agencies to explore the perspectives of senior media managers in northern India on the following issues: (a) the decisionmaking process related to content; (b) the approaches adopted for audience targeting and feedback; (c) the extent of health-related coverage in the media and the process of prioritization of other development issues; and (d) partnership priorities and possibilities for collaboration. The policy brief discusses findings related to these issues and presents implications for the behavior change communication strategy.
Recommended Citation
Population Council. 2010. "Media perspectives on partnerships to address family health in northern India: Implications for behavior change communication," Shaping Demand and Practices to Improve Family Health Outcomes in Northern India Policy Brief no. 11. New Delhi: Population Council.
DOI
10.31899/rh2.1040
Language
English
Project
Assessing Family Health Practices in Bihar State, India; Designing a Behavior Change Communication Strategy to Improve Family Health Outcomes in Rural Uttar Pradesh
Included in
Demography, Population, and Ecology Commons, Family, Life Course, and Society Commons, International Public Health Commons, Public Health Education and Promotion Commons