Oxfam’s “Behind the Brands” Campaign: How a scorecard ranking, corporate engagement, and consumer activism catalyzed the largest food and beverage companies to change their ways

Authors

Matthew McFall
Carolyn Rodehau
David Wofford

Document Type

Case Study

Publication Date

2017

Abstract

This case study describes how a scorecard ranking, corporate engagement, and consumer activism catalyzed the largest food and beverage companies to change their ways. This case study is part of a broader analysis on key lessons women’s health advocates can learn from the environmental movement on effective strategies for driving changes in corporate policies and practices.

DOI

10.31899/sbsr2017.1001

Language

English

Recommended Citation

McFall, Matthew, Carolyn Rodehau, and David Wofford. 2017. "Oxfam’s 'Behind the Brands' Campaign: How a scorecard ranking, corporate engagement, and consumer activism catalyzed the largest food and beverage companies to change their ways," case study. Washington, DC: Population Council, The Evidence Project.

Project

The Evidence Project