A successful social and behavior change (SBC) intervention requires the investment of time and resources in the intervention’s start-up phase, which is defined as the time from the project initiation until the project begins broad implementation. When conducting a costing study of an SBC intervention, it is useful to capture these initial costs separately and allocate them appropriately over the life of the intervention. By examining start-up costs separately, the post-start-up implementation costs can be forecasted more accurately for future budgeting purposes and for determining the appropriate costs for scaling-up interventions. This is the third in a series of briefs intended to complement the Guidelines for the Costing of Social and Behavior Change Health Interventions and support a Community of Practice around SBC costing by highlighting important issues and practices for SBC costing.
Breakthrough RESEARCH. 2021. "Breakthrough RESEARCH—Social and Behavior Change Costing Community of Practice Series Brief #3: Capturing the start-up costs associated with social and behavior change interventions," Programmatic Research Brief. Washington, DC: Population Council.