Document Type
Report
Publication Date
7-1-2024
Abstract
This study was conducted as part of the efforts of the Council's FGM Data Hub to address measurement challenges encountered by programme implementers in measuring change and the effect of social desirability in the context of FGM. The study involved piloting a simple opinion poll survey using a combination of direct (self-report) and indirect (vignettes) questioning methodologies to generate robust data to measure public views on FGM. While opinion polls have been widely used in market research and to measure public views on other stigmatised or illegal behaviours such as abortion, they have rarely been used in the FGM context. Several studies have used vignettes to explore FGM, but the combination of vignettes with a quantitative approach is less common. The study aimed to improve the measurement of social attitudes/opinions toward FGM using this novel method. Findings suggest that indirect questioning methods allowed respondents to be more objective in their responses compared to direct questioning methods, thus leading to more robust data.
Recommended Citation
Matanda, Dennis, Francis Obare Onyango, Stephen Kizito, and Chi-Chi Undie. 2024. "Using opinion polls and vignettes to generate robust data to measure public opinion/attitudes on female genital mutilation in Isiolo County, Kenya: A pilot study," FGM Data Hub report. Nairobi: Population Council.
DOI
10.31899/sbsr2024.1031
Language
English
Project
Support to Africa-Led Movements to End Female Genital Mutilation (FGM): Data and Measurement