Surgo Venture’s CUBES Framework: Understanding drivers of behavior to develop a tailored approach to social and behavior change
Document Type
Website
Publication Date
12-1-2021
Abstract
Breakthrough RESEARCH, with input from the U.S. Agency for International Development (USAID) and cross-sectoral implementing partners, developed research and learning agendas (RLAs) to strengthen two important areas of social and behavior change (SBC) programming: integrated SBC programming and provider behavior change (PBC).
The RLAs identify and document:
- Gaps in existing evidence about integrated SBC and PBC programming;
- Priority research questions and the consensus-driven process used to derive them; and
- Roles of key stakeholders for putting the RLAs into action.
Breakthrough RESEARCH, in collaboration with SBC implementing partners, has also developed a series of research spotlights to:
- Demonstrate how priority questions are being answered to improve programming;
- Share tools and resources for partners; and
- Raise the visibility of current technical work.
In this research spotlight, we feature Surgo Ventures’ CUBES framework and its application for SBC programming, and answer the following questions:
- What are the organizational and individual characteristics and values that are most influential in shaping health care provider behavior; and
- What types of interventions are most important in improving the quality of client-provider interaction?
Recommended Citation
Joseph, Rahul, Hannah Kemp, Mokshada Jain, Daisy Chung, Peter Smittenaar, Sanyukta Mathur, Elizabeth Tobey, Krista Granger, Rachel Yavinsky, and Marissa Pine Yeakey. 2021. "Surgo Venture’s CUBES Framework: Understanding drivers of behavior to develop a tailored approach to social and behavior change," Research Spotlight. Washington, DC: Breakthrough RESEARCH.
Language
English
Project
Breakthrough RESEARCH