Document Type
Brief
Publication Date
2010
Abstract
The Population Council conducted a formative in rural Uttar Pradesh (UP), India to determine the impact of the Janani Suraksha Yojana (JSY) scheme on the current status of institutional delivery in the region, to understand the facilitating factors and barriers in delivering in a health facility, and to identify programmatic and behavior change communication (BCC) initiatives that could accelerate the adoption of institutional delivery. JSY was launched as an intervention to address the barriers to institutional delivery, through the introduction of community-based women volunteers. The study shows that with the introduction of the JSY the rate of institutional delivery jumped to 44 percent and was the most important factor that increased the rate of institutional deliveries in UP. Thus, antenatal checkups and audience-specific messages are among the key BCC strategies offered in this policy brief.
Recommended Citation
Population Council. 2010. "Increasing institutional delivery and access to emergency obstetric care services in rural Uttar Pradesh: Implications for behavior change communication," Shaping Demand and Practices to Improve Family Health Outcomes in Northern India Policy Brief no. 1. New Delhi: Population Council.
DOI
10.31899/rh2.1045
Language
English
Included in
Demography, Population, and Ecology Commons, Family, Life Course, and Society Commons, Health Policy Commons, International Public Health Commons, Maternal and Child Health Commons, Obstetrics and Gynecology Commons, Public Health Education and Promotion Commons, Women's Health Commons