Document Type
Brief
Publication Date
2010
Abstract
The Confederation of Indian Industry, a partner in the Population Council–led Consortium, took the lead to explore a) the role of the corporate sector in family health in Uttar Pradesh, India; b) the possibility of partnering with this sector to design, leverage, and implement a behavior change communication (BCC) strategy; and c) the support and assistance the sector would require to ensure better planning and implementation of their corporate social responsibility (CSR) activities. Based on the findings, this policy brief identified the following, with implications for BCC strategy: corporate partnerships have the potential to scale up initiatives; companies can leverage existing health and communication activities as well as available funding, and most companies demonstrate a readiness to take on the role of champions of family health under current CSR programs.
Recommended Citation
Population Council. 2010. "Role of the corporate sector in promoting family health in Uttar Pradesh: Implications for behavior change communication," Shaping Demand and Practices to Improve Family Health Outcomes in Northern India Policy Brief no. 15. New Delhi: Population Council.
DOI
10.31899/rh2.1044
Language
English
Included in
Business and Corporate Communications Commons, Demography, Population, and Ecology Commons, Family, Life Course, and Society Commons, Health Policy Commons, International Public Health Commons, Public Health Education and Promotion Commons