Document Type
Report
Publication Date
2001
Abstract
CEMOPLAF of Quito, Ecuador sells reproductive health products to pharmacies and other outlets to contribute to its sustainability. However, the nonprofit agency lacked basic information regarding the program’s profitability, niche, and quality. Operations research was conducted to provide this information, including a financial analysis of the marketing program and two market research studies. Each study included a capacity-building component so that CEMOPLAF could conduct similar research in the future without technical assistance. A regional conference attended by nongovernmental organizations provided an opportunity to share sustainability tools and lessons learned.
Recommended Citation
de Vargas, Teresa. 2001. "Extending operations research to social marketing programs," FRONTIERS Final Report. Washington, DC: Population Council.
DOI
10.31899/rh4.1132
Language
English
Project
Frontiers in Reproductive Health
Included in
Demography, Population, and Ecology Commons, Health Services Research Commons, International Public Health Commons