This document is intended for global and national decision-makers, and family planning (FP)/reproductive health (RH) program implementers in USAID FP priority countries. It discusses the need for investments in social behavior change (SBC) interventions in FP programming for married young women and presents potential investments based on levels of current use of modern contraception and the potential demand for modern contraception. It is designed to help decision-makers prioritize and target SBC interventions. The needs of married youth are unique and must be addressed through tailored programming to address barriers to FP use. Tailored investment in SBC programming can enhance the effectiveness of other program approaches. The gap between current demand and potential use of FP can inform how to prioritize and target programming.
Breakthrough RESEARCH. 2019. “Prioritizing and targeting SBC investments in family planning for married youth in USAID priority countries,” Programmatic Research Brief. Washington, DC: Population Council. [2-page brief]