Document Type
Report
Publication Date
2010
Abstract
The Population Council provided support for this process evaluation of Greenstar Social Marketing which established a healthcare private provider network (GoodLife clinics) primarily in the urban areas in 10 districts of the PAIMAN project in Pakistan. This network provides maternal and newborn health and reproductive health and family planning services and products. The information collected in this survey points to areas where Greenstar strategies are close to being fully met as well as to areas where the strategies are not being met. The detailed findings should allow Greenstar to focus on those areas most in need of attention: all groups—provider, client, worker—need more and better information, whether in trainings or at outreach sessions or clinic counseling events; and more diligent oversight, including monitoring/supervision and recordkeeping, is required by all providers.
Recommended Citation
Afridi, Munir. 2010. "Greenstar Social Marketing private-sector activities in PAIMAN project: Process evaluation of Greenstar Social Marketing initiatives to improve and expand maternal and newborn health services and coverage." Islamabad: The PAIMAN Project, JSI Research and Training Institute.
DOI
10.31899/rh2.1086
Language
English
Project
Pakistan Initiative for Mothers and Newborns (PAIMAN)
Included in
Health Communication Commons, International Public Health Commons, Maternal and Child Health Commons, Women's Health Commons