This brief provides key insights for implementers of social and behavior change (SBC) activities for Zika prevention in Guatemala. The insights are based on data from a representative sample of people living in select USAID Zika program implementation communities and support an evidence-based approach for programming to increase preventative behaviors for Zika and other Aedes aegypti-transmitted viruses. The data indicate a need to narrow existing knowledge gaps related to the Zika virus, particularly its health consequences and effective preventive practices, and communicate more specifically about preventative behaviors to enable effective action.
Breakthrough RESEARCH. 2019. “Zika-related knowledge, attitudes, and practices: Programmatic implications for Zika prevention in Guatemala,” Programmatic Research Brief. Washington, DC: Population Council.