Merci Mon Héros (MMH) is a mixed media campaign that catalyzes young people as co-leaders to improve intergenerational communication and young people’s family planning and reproductive health outcomes. The Breakthrough RESEARCH project―USAID’s flagship investment in social and behavior change research and evaluation―was tasked with evaluating the MMH campaign. This brief highlights important evaluation findings and recommendations for strengthening intergenerational communication in two priority locations—Niamey, Niger and Abidjan, Côte d’Ivoire.
Breakthrough RESEARCH. 2022. "Addressing communication taboos motivates social and behavioral changes in Niamey and Abidjan: Evaluation of the Merci Mons Héros media campaign," Breakthrough RESEARCH Programmatic Research Brief. Washington, DC: Population Council.