While the use of social media for social and behavior change (SBC) has grown, there is limited evidence on the costs of these types of interventions. In a recent literature review, no peer reviewed studies on the costs of SBC via social media interventions in low- and middle-income countries were identified. To help address this gap, this brief identifies key considerations for costing SBC via social media, given the unique nature of social media platforms, and provides an applied example from the Merci Mon Héros (Thank You, My Hero) project, a youth-led multi-media campaign in Francophone West Africa, funded by the United States Agency for International Development.
Breakthrough RESEARCH. 2021. "Breakthrough RESEARCH-Social and Behavior Change Costing Community of Practice Series Brief #2: Understanding the costs of SBC social media interventions," Breakthrough RESEARCH Programmatic Research Brief. Washington, DC: Population Council.