This brief provides rigorous evidence-based insights to implementers and researchers of social and behavior change (SBC) programs that seek to improve community knowledge, attitudes, norms and behaviors for improved health of pregnant and postpartum women. The brief focuses on key behaviors including early breastfeeding initiation within one hour of birth and exclusive breastfeeding for the first six months of life, while also uncovering the barriers and facilitators to the practice of these positive health behaviors. It is one of a series that presents findings from a Breakthrough RESEARCH study that uniquely captures data on a wide range of psychosocial drivers of behavioral outcomes in the areas of family planning, malaria, and maternal, newborn and child health, and nutrition.
Breakthrough RESEARCH. 2022. “Comparing the attitudes, norms, and beliefs of husbands and wives for reproductive, maternal, and child health—Evidence that drives effective social behavior change programming in Kebbi State,” Breakthrough RESEARCH Programmatic Research Brief. Abuja: Population Council.