In global health, a business case analyzes the costs and benefits of investing in a particular health area or intervention. Breakthrough RESEARCH used this evidence-based approach to answer questions about the effectiveness, cost, and cost-effectiveness of SBC interventions on improving and maintaining key breastfeeding (BF) and complementary feeding (CF) behaviors. The model was applied to two different illustrative SBC investment scenarios; one in Kebbi state, Nigeria and one in Nepal. This business case highlights the benefits of investing in BF and CF SBC activities; the intended audience includes international donors funding or potentially funding SBC activities, health and finance ministries, SBC implementers, and researchers.
Avenir Health. 2023. "The business case for social and behavior change for breastfeeding and complementary feeding," Breakthrough RESEARCH Technical Report. Washington, DC: Population Council.