Developed by Breakthrough RESEARCH, this guide will provide social and behavior change (SBC) program implementers, as well as monitoring, evaluation, and research practitioners with information needed to apply social media monitoring and social listening techniques to inform and evaluate campaigns that make use of social media platforms and other internet-based channels, and highlights where additional or external resources, partnerships, or tools may be needed.
Silva, Martha and Jonathan Walker. 2022. “How to leverage social listening to inform social and behavior change programs,” Breakthrough RESEARCH How-to Guide. Washington, DC: Population Council.