The Social and Behavior Change Business Case Model for Family Planning is an interactive web application developed by Breakthrough RESEARCH, which leverages prior research on the costs of social and behavior change (SBC) interventions and the impact of SBC interventions on family planning (FP) use. A version of the model was used for the 2019 report, The Business Case for Investing in Social and Behavior Change for Family Planning, which demonstrated that SBC investments for FP can be highly cost-effective by applying illustrative investment scenarios in Guinea and Zambia. Since the 2019 report, the model has been updated to incorporate more research on the link between SBC investments and health outcomes and model refinement so that users can enter their own country-specific investment scenarios and review the estimated health impact and cost-effectiveness results.
Avenir Health. 2022. “User guide: The social and behavior change business case model for family planning: Web application.” Breakthrough RESEARCH. Washington DC: Population Council.