Effect of behavioral change intervention around new-born care practices among most marginalized women in self-help groups in rural India: Analyses of three cross-sectional surveys between 2013 and 2016

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Article (peer-reviewed)

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Objective: To assess the effects of new-born care intervention through self-help groups in improving new-born healthcare practices in rural India. Methods: A quasi-experimental design was used to evaluate behavioral change intervention integrated in > 25,000 microfinance-based self-help groups in rural Bihar. Three rounds of cross-sectional surveys were conducted to understand the impact of intervention on new-born healthcare practices by talking to women who delivered a baby in the last 6 months. Results: Intervention groups showed greater improvement than control groups in the timely initiation of breastfeeding (adjusted odds ratio (AOR) = 6.3, 95% CI: 2.8, 14.3), exclusive breastfeeding on day 1 (AOR = 4.3, 95% CI: 1.9, 9.9), initiation of skin-to-skin care (AOR = 1.9, CI: 1.0, 3.8), and delayed bathing (AOR = 2.8, 95% CI: 1.4, 5.9) with greater effect of on home deliveries where clinical care is often absent. Conclusion: Sharing messages on appropriate new-born practices through self-help groups improve new-born care practices.






Evaluating the Integration of Health and Nutrition Messages Into Self-Help Groups in India