The Population Council and Alliance partners designed a legal abortion media campaign aimed at informing women in Mexico City of their legal right to a safe, free elective abortion during the first 12 weeks of pregnancy. The impetus for the campaign was the apparent lack of knowledge regarding the legality of abortion in Mexico City among low-income, marginalized women of reproductive age combined with the inadequate number of Mexico City Ministry of Health facilities equipped to provide services to women living in an expansive metropolitan area such as Mexico City. This brief presents results of an evaluation that show that despite the success of the media campaign, knowledge and access barriers still exist. A potential solution for future communication campaign interventions will include a focus on behavior change strategies. Additionally, providing clearly defined actions and steps to access services rather than solely providing information about the Mexico City elective abortion law may prove helpful.
"Building a national pro-choice alliance in Mexico: Evaluation of the Alliance media campaign to promote access to safe, free, and legal abortion services," fact sheet. Washington, DC: Population Council, 2016.