A Population Council-led consortium in India conducted a study to assess (a) the expected workload of public health facilities, and (b) the extent to which the demand for contraception could be met by the existing health facilities in Uttar Pradesh, following the implementation of behavior change communication (BCC) activities. This policy brief recommends that BCC efforts create demand for services and address perceptions that it is “not necessary” to access health care services. BCC must play a greater role in motivating women to move to facilities not just for institutional delivery but for other services as well. BCC can also a play role in improving demand for contraceptives and educating people to make choices appropriate to their needs.
Population Council. 2010. "Future demands for services from public health facilities in Uttar Pradesh," Shaping Demand and Practices to Improve Family Health Outcomes in Northern India Policy Brief no. 9. New Delhi: Population Council.
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