This report describes FALAH’s experience of engaging men in its target communities, which bears out the finding of recent studies that Pakistani men are ready, indeed eager, to be involved directly in family planning. Implementation of the FALAH approach to male engagement in 20 districts across Pakistan’s four provinces shows that male engagement can be implemented on a large scale and that it can be synchronized with interventions that target women together with men, as is the case with interactive theatre, or separately, as with the male and female falahi workers. The findings from this case study are relevant for Pakistan and for other countries interested in promoting male engagement in family planning and in scaling up programming. The report recommends that programs make men a focus of activities, adopt the message that “birth spacing saves lives,” obtain religious endorsement, introduce male health workers and peer support, and communicate creatively.
Ashfaq, Seemin and Maqsood Sadiq. 2015. "Engaging the missing link: Evidence from FALAH for involving men in family planning in Pakistan—Case study." Washington, DC: Population Council, The Evidence Project.
The Evidence Project; Family Advancement for Life and Health (FALAH)