Social programs need to balance volume (coverage) and income (sustainability). The law of supply and demand states that we can not obtain coverage and support at the same time, because when prices rise, demand decreases. This manual presents willingness-to-pay (WTP) surveys that allow program managers to simulate changes in demand related to price, without actually changing prices. The Population Council with The Futures Group International developed these surveys that can be used for existing and new products and services, collect responses from clients with no formal education with sensitivity to their individual characteristics, and provide conservative estimates that accurately predict most reactions to price changes.
Foreit, Karen G. Fleischman and James R. Foreit. 2004. "Encuestas de voluntad de pago para fijar precios de productos y servicios de salud reproductiva: Manual de usuarios," FRONTERAS Reporte. Washington, DC: Population Council.
Frontiers in Reproductive Health