Family planning is most successful when clients have a variety of methods to choose from and a variety of service delivery sites from which to obtain them. The private sector plays a critical role in family planning and can contribute to a total market approach to providing contraceptives. Among private sector service options, social marketing, social franchising, and pharmacies and drug shops most readily contribute to sustainable markets for contraceptive services. Corporate sector workplace programs also show promise for reaching millions of women. This evidence brief outlines a number of policy and program considerations for countries as they move toward their FP2020 goals and increase domestic resources to do so, where the private sector is a critical partner.
Hardee, Karen, David Wofford, and Nandita Thatte. 2017. "Partnering with the private sector to strengthen provision of contraception," Family Planning Evidence Brief. Geneva: World Health Organization.
Strengthening Evidence for Programming on Unintended Pregnancy (STEP UP)