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Merci Mon Héros (MMH) is a mixed media campaign that catalyzes young people as co-leaders to improve intergenerational communication and young people’s family planning (FP) and reproductive health (RH) outcomes. Breakthrough ACTION co-facilitated and codeveloped this youth-led campaign in francophone African countries while the Breakthrough RESEARCH project was tasked with evaluating the MMH campaign to determine the most significant changes in the communities exposed to the mixed media campaign in Niger and Côte d’Ivoire. Using the qualitative methodology of Most Significant Change, participants shared personal narratives during focus group discussions in each country. The diverse stories collected in both countries demonstrate how the MMH campaign can create an enabling environment for young people and adults to begin communicating about FP/RH and access the information, support, and services they need. While there is still a long way to go to eradicate taboos around FP/RH for adolescents and dispel myths that access to information promotes promiscuity, this evaluation found that some youth and adults exposed to the MMH campaign are contributing to a more enabling environment for others around them to talk about and access FP/RH information and quality services.






Breakthrough RESEARCH