A “total market approach” (TMA) to family planning promotes access to family planning for individuals and couples through coordination and collaboration among government health care services, nonprofit health care services, and the business/commercial sector for family planning products. While many countries are interested in the TMA approach to family planning policies and strategies, it’s difficult to know what steps to take first to inform plans and programs. MEASURE Evaluation, in collaboration with the Evidence Project (both funded by USAID), has developed several resources, including a planning tool (Planning Guide for a Total Market Approach to Increase Access to Family Planning—Module 2: In-depth Analyses of the Family Planning Market) and a two-volume handbook (in addition to this one, Handbook for Research on the Family Planning Market—Volume 2: Tool and Resources for an In-depth Analysis of the Family Planning Market), to standardize a best-practice guide for countries to assess their particular need and readiness for TMA.
These resources are part of a larger toolkit, which also includes a Landscape Assessment (Planning Guide for a Total Market Approach to Increase Access to Family Planning—Module 1: Landscape Assessment) and Toolkit (Planning Guide for a Total Market Approach to Increase Access to Family Planning: Toolkit and Glossary) produced by PATH, and a joint publication by all three projects (Guide for Assessing the Impact of a Total Market Approach to Family Planning Programs).
Meekers, Dominique, Sarah C. Haynes, and Kathryn Kampa. 2016. "Handbook for Research on the Family Planning Market—Volume 1: Using Data to Inform a Total Market Approach to Family Planning." Chapel Hill, NC: MEASURE Evaluation, University of North Carolina.
The Evidence Project