PATH has drawn on its global experience from our total market approach (TMA) work in the Democratic Republic of Congo, Myanmar, Nicaragua, Uganda, and Vietnam to produce a TMA planning guide to increase access to family planning. The guide and toolkit (Planning Guide for a Total Market Approach to Increase Access to Family Planning: Toolkit and Glossary), produced by The Evidence Project, contain practical information and specific tools to help organizations and other planners conduct a landscape assessment, the first phase in developing a TMA. | These resources are part of a larger toolkit, which also includes an in-depth market analysis and two-volume handbook produced by MEASURE Evaluation, and a joint publication by all three projects (Guide for Assessing the Impact of a Total Market Approach to Family Planning Programs).
Brady, Christopher, Laura Weeden, Jane Hutchings, and Jerry Parks. 2016. "Planning Guide for a Total Market Approach to Increase Access to Family Planning—Module 1: Landscape Assessment." Seattle, WA: PATH and Washington, DC: The Population Council, Evidence Project.
The Evidence Project