This report provides findings of a study undertaken to generate comprehensive information on eight target behaviors that have direct bearing on family health in rural Bihar. Behaviors include: 1) Increasing the proportion of deliveries that occur in a facility and mothers who have access to basic emergency obstetric care; 2) Increasing the proportion of safe deliveries at home; 3) Increasing the uptake of preventive postnatal-care services for newborns and mothers; 4) Increasing the practice of skin-to-skin care/Kangaroo Mother Care for newborns; 5) Increasing the practice of early and exclusive breastfeeding of infants during the first six months of life; 6) Increasing the proportion of children (6–23 months) who receive appropriate complementary feeding; 7) Increasing the uptake of postpartum family planning methods to adequately space births; 8) Increasing the rate of compliance for recommended schedules of child immunization. Objectives were to: assess the present status of each of the behavior targets, identify the key barriers and facilitating factors to the adoption of these health behaviors, suggest how findings could be utilized for developing a BCC comprehensive strategy. This study generated information that could be used to develop a comprehensive communication strategy.
Khan, M.E., France Donnay, Usha Kiran Tarigopula, and Kumudha Aruldas. 2013. "Shaping Demand and Practices to Improve Family Health Outcomes: Findings from a Quantitative Survey, Volume 3: Bihar." New Delhi: Population Council.
Assessing Family Health Practices in Bihar State, India