Document Type
Brief
Publication Date
2-27-2020
Abstract
This study sought to understand how, where, and why social marketing campaigns (SMCs) supporting abandonment of female genital mutilation/cutting (FGM/C) are working, and with what impact, to inform design and scale-up of campaigns that can foster new perspectives, expectations, and behaviors.
Recommended Citation
Hussein, Salma Abou and Sarah Ghattass. 2020. "'No to circumcision’: The road to effective social marketing campaigns in Egypt [Arabic]," Evidence to End FGM/C: Research to Help Girls and Women Thrive. Cairo: Population Council.
DOI
10.31899/rh11.1036
Language
Arabic
Project
Evidence to End FGM/C: Research to Help Girls and Women Thrive
Included in
Demography, Population, and Ecology Commons, Family, Life Course, and Society Commons, Gender and Sexuality Commons, International Public Health Commons, Medicine and Health Commons