This study sought to understand how, where, and why social marketing campaigns (SMCs) supporting abandonment of female genital mutilation/cutting (FGM/C) are working, and with what impact, to inform design and scale-up of campaigns that can foster new perspectives, expectations, and behaviors.
Hussein, Salma Abou and Sarah Ghattass. 2020. "'No to circumcision’: The road to effective social marketing campaigns in Egypt [Arabic]," Evidence to End FGM/C: Research to Help Girls and Women Thrive. Cairo: Population Council.
Evidence to End FGM/C: Research to Help Girls and Women Thrive