Document Type

Brief

Publication Date

2020

Abstract

This study sought to understand how, where, and why social marketing campaigns (SMCs) supporting abandonment of female genital mutilation/cutting (FGM/C) are working, and with what impact, to inform design and scale-up of campaigns that can foster new perspectives, expectations, and behaviors.

DOI

10.31899/rh11.1036

Language

Arabic

Project

Evidence to End FGM/C: Research to Help Girls and Women Thrive

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