Document Type
Working Paper
Publication Date
2019
Abstract
To inform the design and scale up of initiatives that can drive a change in attitudes and behaviors toward FGM/C abandonment, there is a rising need to understand the perspectives of individuals who are exposed to social marketing campaigns (SMCs), which are a key intervention to promote the abandonment of the practice. This working paper presents the findings of a study that sought to understand how, where, and why SMCs for FGM/C abandonment are working, and with what impact, to inform design and scale-up of campaigns that can foster new perspectives, expectations, and behaviors.
Recommended Citation
Hussein, Salma Abou and Sarah Ghattass. 2019. "'No to Circumcision’: The road to effective social marketing campaigns in Egypt," Evidence to End FGM/C: Research to Help Girls and Women Thrive. New York: Population Council.
DOI
10.31899/rh11.1021
Language
English
Project
Evidence to End FGM/C: Research to Help Girls and Women Thrive
Included in
Demography, Population, and Ecology Commons, Family, Life Course, and Society Commons, Gender and Sexuality Commons, International Public Health Commons, Maternal and Child Health Commons, Medicine and Health Commons, Women's Health Commons