Association between general media exposure and sexual behavior among mobile female sex workers in India
Background: In HIV intervention programs, mass media like newspapers, radio and televisions plays a vital role as a source of information for individuals and society. This paper investigates the association between general mass media exposure and the sexual behavior among mobile female sex workers in India. Methods: The data were collected from 5,498 mobile FSW in four high HIV prevalence states in India regarding their social-demographic, economic profile, sexual behavior and exposure to media. Results: Multivariate logistic regression analysis highlighted that higher media exposure [more than two sources of media] was associated with “consistent condom use with occasional clients and regular clients” in paid sex [65.2% Vs 80.1%, AOR = 1.12, p < 0.001; 54.3% Vs 69.1%, AOR = 1.10, p < 0.001] and with non-paying partner [12.7% Vs 24.3%, AOR = 1.13, p < 0.001], higher exposure to media was also associated with consistent condom use with all partners [11.3% Vs 23.4%, AOR = 1.14, p < 0.001] and self perceived high risk of HIV infection [42.9% Vs 36.4%, AOR = 0.86, p < 0.001]. Conclusions: The results highlight that general media exposure is significantly associated with the sexual behavior among mobile FSWs. The findings highlight that a pro-active media campaign may transform the lives of masses considerably and may open a window of opportunity to infuse the information and awareness to marginalized groups.
Sharma, Varun, Niranjan Saggurti, and Shalini Bharat. 2015. "Association between general media exposure and sexual behavior among mobile female sex workers in India," International Journal of Communication and Health 6: 60–68.