Somos Diferentes, Somos Iguales (SDSI) is a communication for social change strategy whose objective is to prevent future HIV infections in Nicaragua, through mass communication actions that include educational entertainment programs, strengthening of local capacity, and the development of alliances within the communities. This report presents the results of an interinstitutional evaluation to explore the impact of SDSI on gender equity, stigma reduction, personalization of risk perception, knowledge and use of services, interpersonal communication, HIV prevention practices, and individual and collective effectiveness for HIV prevention. The impact evaluation showed that the SDSI strategy made a great contribution in key aspects of HIV prevention. In addition to individual changes in behavior directly associated with greater exposure to SDSI and changes at the social level identified in qualitative studies, the results validate the conceptual framework, of both the intervention and the evaluation.
Solorzano, Irela, Amy Bank, Rodolfo Pena, Henry Espinoza, Mary Ellsberg, and Julie Pulerwitz. 2008. "Catalyzing personal and social change around gender, sexuality, and HIV: Impact evaluation of Puntos de Encuentro´s communication strategy in Nicaragua," Horizons Final Report. Washington, DC: Population Council.
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