Social norms measurement: Catching up with programs and moving the field forward
To date, there are numerous normative change programs for AYSRH in the field and going to scale . Many of these are doing so, however, with scant evidence of the desired normative change outcomes, resulting largely from the fact that social norms' measurement has lagged behind [2,3]. As programs are developed to shift social norms to improve adolescent and youth sexual and reproductive health (AYSRH) outcomes, rigorous but practical approaches are needed to identify the social norms that are influencing behaviors, measure changes in social norms, and understand how these changes impact behavioral outcomes.
Costenbader, Elizabeth, Beniamino Cislaghi, Cari Jo Clark, Laura Hinson, Rachel Lenzi, Donna R. McCarraher, Courtney McLarnon-Silk, Julie Pulerwitz, Bryan Shaw, and Leigh Stefanik. 2019. "Social norms measurement: Catching up with programs and moving the field forward," Journal of Adolescent Health 64(4): S4–S6.