Contraceptive vaginal rings are an innovative category of products that have not been introduced into any sub-Saharan African country. As a result, there is little experience to guide the introductory pricing for the PVR and the one-year NES/EE CVR when it becomes available. The evidence generated by this consumer willingness to pay, and provider/procurer study has shed light on critical aspects of PVR introduction in Senegal. In general, the results generated here complement and reinforce findings from an acceptability study of the PVR and stakeholder discussions that have been occurring over the past three years. Results confirm that contraceptive vaginal rings, and in particular the PVR, are an acceptable method in Senegal with broad-based support for introduction utilizing a Total Market Model. Consumers expressed their willingness to pay for the PVR, providers to deliver it, and procurers to purchase it. Their voices will guide the introductory strategies for the PVR, including communication and promotional activities, integration with appropriate services such as Maternal and Child Health, and continued engagement with all stakeholders including consumers.
Mane, Babacar, Fatou Mbow, Deepa Rajamani, Nafissatou Diop, and Saumya RamaRao. 2015. "Willingness to pay for contraceptive vaginal rings in Senegal." Dakar: Population Council.
The Progesterone Contraceptive Vaginal Ring: Expanding Contraceptive Options in Africa