The Confederation of Indian Industry, a partner in the Population Council–led Consortium, took the lead to explore a) the role of the corporate sector in family health in Uttar Pradesh, India; b) the possibility of partnering with this sector to design, leverage, and implement a behavior change communication (BCC) strategy; and c) the support and assistance the sector would require to ensure better planning and implementation of their corporate social responsibility (CSR) activities. Based on the findings, this policy brief identified the following, with implications for BCC strategy: corporate partnerships have the potential to scale up initiatives; companies can leverage existing health and communication activities as well as available funding, and most companies demonstrate a readiness to take on the role of champions of family health under current CSR programs.
Population Council. 2010. "Role of the corporate sector in promoting family health in Uttar Pradesh: Implications for behavior change communication," Shaping Demand and Practices to Improve Family Health Outcomes in Northern India Policy Brief no. 15. New Delhi: Population Council.
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