Document Type

Brief

Publication Date

2010

Abstract

The Population Council conducted a formative study in rural Uttar Pradesh, India to assess current newborn bathing practices and the methods adopted to keep the baby warm immediately after birth; explore the beliefs that guide these customs and practices; identify the barriers and facilitating factors in adopting healthy newborn care practices, such as skin-to-skin contact (STSC); and identify programmatic and behavior change communication (BCC) initiatives that could accelerate the adoption of newborn care practices. Barriers included misconceptions about the consequences of bathing a newborn and a lack of awareness among mothers and health workers about STSC. Facilitating factors included contact with health workers and skilled birth assistance, mass media exposure, religious rituals, and a willingness to try STSC. Orienting frontline health workers, promoting delay in bathing newborns, and partnering with local pundits are offered as part of the BCC strategy.

DOI

doi.org/10.31899/rh2.1039

Language

English

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