The Population Council conducted a formative study in rural Uttar Pradesh, India to determine the current rate of compliance for recommended schedules of child immunization, identify the barriers and factors facilitating the uptake of full immunization, and identify behavior change communication (BCC) initiatives that could accelerate adoption of this practice. This policy brief identifies a number of barriers to immunization: low risk perception, lack of faith in vaccines, lack of knowledge about vaccines, fear of side effects, lack of family support, and lack of knowledge about location and type of services available. The brief also identifies several facilitating factors and recommends areas for improving BCC strategy.
Population Council. 2010. "Increasing complete immunization in rural Uttar Pradesh: Implications for behavior change communication," Shaping Demand and Practices to Improve Family Health Outcomes in Northern India Policy Brief no. 8. New Delhi: Population Council.
Designing a Behavior Change Communication Strategy to Improve Family Health Outcomes in Rural Uttar Pradesh; Assessing Family Health Practices in Bihar State, India
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