Willingness-to-pay (WTP) surveys are increasingly used in reproductive health programs to predict the impact of price changes on revenues, utilization, and client profile. The FRONTIERS program worked with the Clinical Services Improvement (CSI) project and the Cairo Demographic Center to carry out a WTP survey in six CSI clinics in Egypt. The survey found that most clients would be willing to pay higher prices for CSI services, and WTP did not vary much by client economic status. However, predictive validity was low when all reasons for client discontinuation were included. WTP surveys have the potential to be useful tools for predicting client response to price increases, but predictions for methods like DMPA (which have high discontinuation for method-related reasons) must be adjusted downward using data on method discontinuation from program statistics or from the literature.
Bratt, John H., Nahla G. Abdel-Tawab, Magdi A. Ibrahim, and Mohammed Edress. 2005. "Willingness-to-pay for services provided by the Clinical Services Improvement Project (CSI) in Egypt," FRONTIERS Final Report. Cairo: Population Council.
Frontiers in Reproductive Health