“Needs assessment” refers to the process of assessing needs—of services, products, or information. The objectives of this communications needs assessment report are to identify policymakers and program managers’ specific information needs; to refine project audience segments according to information needs; and to assess current ANE OR/TA dissemination activities in India. Currently the ANE OR/TA Project is using many conventional and some innovative channels to reach a diverse audience, including: research summaries, final reports, policy briefs, working papers, personal communication with decisionmakers, workshops and seminars, OR home page on the Internet, and local and national media. To assess the information needs of policymakers and program managers in-depth interviews were conducted, complemented by participant observation at workshops in Lucknow, Agra, Baroda, and New Delhi. Content analysis was applied to identify major themes and sort issues within themes. This needs assessment also underlines the need to understand the policy process and the process of change. It would also be useful to teach researchers about policy constraints and the realities of the policymaker’s world and keep them knowledgeable about changes in the policy arena that may affect research utilization.
Kumar, Sanjeev. 1996. "Communications needs assessment: India," Special Report. New Delhi: Population Council.
Asia & Near East Operations Research and Technical Assistance Project