PATH has drawn on its global experience from our total market approach (TMA) work in the Democratic Republic of Congo, Myanmar, Nicaragua, Uganda, and Vietnam to produce a TMA planning guide to increase access to family planning. The guide (Planning Guide for a Total Market Approach to Increase Access to Family Planning—Module 1: Landscape Assessment) and toolkit, produced by The Evidence Project, contain practical information and specific tools to help organizations and other planners conduct a landscape assessment, the first phase in developing a TMA. These resources are part of a larger toolkit, which also includes an in-depth market analysis and two-volume handbook produced by MEASURE Evaluation, and this joint publication by all three projects.
Meekers, Dominique and Sarah C. Haynes. 2019. "Guide for assessing the impact of a Total Market Approach to family planning programs." Chapel Hill, NC: MEASURE Evaluation.
The Evidence Project