This review presents evidence about the impact of mass media and digital media on young people’s family planning attitudes and behaviors. It primarily focuses on the Ouagadougou Partnership countries, but also describes lessons from other initiatives implemented more widely in Africa and elsewhere. Due to the paucity of family planning evidence, the review also includes material from higher income countries where mass and digital media have been used in communication initiatives to prevent non-communicable diseases. In addition, it draws on studies from low- and middle income countries where such media have been used to create demand for maternal and child health services.
Castle, Sarah and Martha Silva. 2019. "Family planning and youth in West Africa: Mass media, digital media, and social and behavior change communication strategies," Breakthrough RESEARCH Literature Review. Washington, DC: Population Council.