Many nongovernmental organizations (NGOs) face reduced funding for reproductive health services and are seeking ways to assess and enhance their ability to generate income to cover their service costs. In 2004, following a workshop on financial sustainability presented by the Population Council’s FRONTIERS Program, three Bolivian NGOs—Prosalud; the Center for Research, Education, and Services (CIES); and the Association of Rural Health Programs (APSAR)—developed operations research studies to improve their financial sustainability. The Prosalud and CIES studies included a cost-recovery study, a study measuring clients’ willingness to pay for services, and a market segmentation study to compare the NGOs’ services with those of local competitors. The APSAR study focused on assessing costs and cost recovery. The three NGOs collected cost data for major services including general medicine, gynecology, family planning, pediatrics, ophthalmology (Prosalud only), and ultrasound. As stated in this brief, such analysis is critical for identifying opportunities to increase the sustainability of services.
"Bolivia: Marketing and economic analyses help NGOs develop strategies for sustainability," FRONTIERS OR Summary no. 61. Washington, DC: Population Council, 2007.
Frontiers in Reproductive Health
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