This report presents the findings of a process evaluation by the Population Council of community mobilization (CM) activities implemented under the PAIMAN project in Pakistan. PAIMAN developed a comprehensive communication, advocacy, and mobilization (CAM) strategy to increase knowledge and awareness of harmful practices among women and their family and to improve their health-seeking behaviors. The CAM roadmap acknowledges the importance of engaging communities in order to achieve behavior change and links clients with providers and services. The main objective of this evaluation was to assess the process of CM implementation and to identify its gaps in order to develop corrective strategies and guidelines for future activities. The report notes a number of deficiencies and lists suggestions and recommendations in order to review and improve the CAM strategy in Pakistan.
Shah, Zakir Hussain. 2010. "Process evaluation of community mobilization activities." Islamabad: Population Council.
Pakistan Initiative for Mothers and Newborns (PAIMAN)
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