The Population Council is an established leader in the development of reproductive health technologies. An estimated 170 million individuals worldwide use a highly effective contraceptive that was developed based on science generated by the Council. This infographic provides the Council’s four-stage product introduction framework that spans the continuum from product development to reaching the end-user. Stage 1 is Innovation, Stage 2 is Investment, Stage 3 is Launch, and Stage 4 is Scale Up. The Council works with stakeholders every step of the way from innovation to scale up into health systems. Advocates identify health areas of critical need; users inform our product design; donors, social entrepreneurs, manufacturers, and other market actors invest in our ideas; policymakers and implementers in the public and private sectors assist in launching the health technology; and health-care providers and consumers provide feedback on how well technologies are addressing needs while product designers and manufacturers continuously improve the technology.
RamaRao, Saumya, Wilson Liambila, Fatou Mbow, and Avishek Hazra. 2020. "Infographic—Getting to market: Roadmap for user access." New York: Population Council.