This Horizons study in Uganda found that exposure by adolescents to Straight Talk, a mass media initiative focused on adolescent sexual and reproductive health (ASRH), was associated with greater ASRH knowledge, a greater likelihood of having been tested for HIV, and more communication with parents about ASRH issues.
Adamchak, Susan E., Karusa Kiragu, Cathy Watson, Medard Muhwezi, Tobey C. Nelson, Ann Akia-Fiedler, Richard Kibombo, and Milka Juma. 2007. "The Straight Talk Campaign in Uganda: Impact of mass media initiatives—Summary report," Horizons Final Report. Washington, DC: Population Council.